Luxury travel has never lacked destinations, but it has long lacked a proper home for experiences.

While luxury hotels and flights can be booked in seconds, discovering and securing high end experiences has remained fragmented, offline, and inconsistent. Zameera is changing that by opening access to a curated platform designed exclusively for luxury experiences.

Built in Dubai by founders Sebastian Taskila, Oliver Ikaheimonen and Maksim Rashchupkin, Zameera brings together an expanding collection of luxury activities, events and experiences into one trusted place. The platform is designed for travellers who expect privacy, quality and confidence when booking the moments that define their journeys.

Zameera opens on New Year’s Eve with a carefully curated collection across the United Arab Emirates, Saudi Arabia and other leading luxury destinations, with additional destinations and experiences added on an ongoing basis. Rather than focusing on volume and mass market tours, the platform prioritises intentional curation, working only with verified operators whose experiences meet a high standard of quality and service.

“Luxury experiences have always existed, but they’ve never been easy to find,” said Sebastian Taskila, Founder and CEO of Zameera. “We’re not trying to show everything at once. We’re opening the door to something better, and allowing it to grow with intention.”

Zameera is built for high net worth and ultra high net worth travellers who expect ease without compromise. The platform allows users to discover and book luxury experiences seamlessly, while also capturing preferences to ensure future recommendations remain highly relevant. For operators, Zameera offers a brand safe environment that protects positioning and connects them with qualified global demand.

The opening of Zameera comes at a moment when luxury travel continues to shift toward meaningful, experience led journeys. Travellers are increasingly prioritising privacy, authenticity and depth over mass market offerings, creating demand for platforms that can deliver quality with consistency.

Zameera will continue expanding its collection in the months ahead, onboarding new destinations, categories and partners as they meet the platform’s standards.

Zameera opens on New Year’s Eve.