London, UK, November 2025, WTM London – Zameera, the marketplace for curated
luxury experiences, has signed a Memorandum of Understanding (MOU) with beOnd
Holidays, the premium online travel brand of beOnd. The collaboration will integrate
Zameera technology and content into beOnd Holidays so guests can discover and
book private, high-end activities directly inside Beond digital channels that align with
beOnd destinations.
For Zameera, this collaboration accelerates entry into global distribution and strengthens Zameera’s position as a luxury experiences platform born in Dubai and designed for the world. For beOnd, it advances a broader vision of building a holistic lifestyle ecosystem that connects aviation, hospitality, and technology.
“At beOnd, we are continuously expanding what luxury travel means,” said Tero Taskila, CEO & Chairman of beOnd. “Through this collaboration with Zameera, we extend our promise of effortless, tailored luxury beyond the flight itself, powered by technology and authentic local expertise, allowing guests to experience every destination in a more personal and meaningful way.”
Zameera, founded by a team with deep roots in luxury travel and digital innovation, operates as a curated marketplace connecting high-net-worth travellers to vetted premium suppliers worldwide. With a focus on quality over quantity, Zameera’s platform ensures every activity listed meets its strict curation standards, offering travellers access to unique and often private experiences previously available only through exclusive networks.
“Zameera was built to redefine what luxury travel booking means,” said Oliver Ikaheimonen, Co-Founder & COO of Zameera. “Working with beOnd allows us to reach travellers who value authenticity and aligning with a brand that shares our vision of intentional design and seamless technology, where luxury is not an add-on but the foundation.”
Under the MOU, the two companies will:
• Integrate Zameera’s technology into beOnd Holidays’ web and mobile booking ecosystem.
• Co-curate and distribute premium experiences tied to beOnd’s signature resort and route network.
• Establish a joint marketing and revenue framework through a co-funded partnership program.
A 90-day pilot will begin in late 2025 across the Maldives, the Red Sea, and the Mediterranean, followed by a broader rollout across the beOnd network in 2026.
For Zameera, this collaboration accelerates entry into global distribution and strengthens Zameera’s position as a luxury experiences platform born in Dubai and designed for the world. For beOnd, it advances a broader vision of building a holistic lifestyle ecosystem that connects aviation, hospitality, and technology.
“At beOnd, we are continuously expanding what luxury travel means,” said Tero Taskila, CEO & Chairman of beOnd. “Through this collaboration with Zameera, we extend our promise of effortless, tailored luxury beyond the flight itself, powered by technology and authentic local expertise, allowing guests to experience every destination in a more personal and meaningful way.”
Zameera, founded by a team with deep roots in luxury travel and digital innovation, operates as a curated marketplace connecting high-net-worth travellers to vetted premium suppliers worldwide. With a focus on quality over quantity, Zameera’s platform ensures every activity listed meets its strict curation standards, offering travellers access to unique and often private experiences previously available only through exclusive networks.
“Zameera was built to redefine what luxury travel booking means,” said Oliver Ikaheimonen, Co-Founder & COO of Zameera. “Working with beOnd allows us to reach travellers who value authenticity and aligning with a brand that shares our vision of intentional design and seamless technology, where luxury is not an add-on but the foundation.”
Under the MOU, the two companies will:
• Integrate Zameera’s technology into beOnd Holidays’ web and mobile booking ecosystem.
• Co-curate and distribute premium experiences tied to beOnd’s signature resort and route network.
• Establish a joint marketing and revenue framework through a co-funded partnership program.
A 90-day pilot will begin in late 2025 across the Maldives, the Red Sea, and the Mediterranean, followed by a broader rollout across the beOnd network in 2026.
